Tuesday, August 18, 2009

Commercial Photography and Video with a Canon DSLR

Kashless.org asked me to create a commercial for their first ad campaign. It was a very interesting project that involved shooting simple images of objects to be posted on their site (see last post), print them, shoot a video and add a voiceover and soundtrack (make sure your sound is on!). A lot of people got involved and we had a decent budget to do a good job.


video


The fun part came from using a DSLR camera to shoot both images and video. I used an old Sony to get the "casual" Polaroid look to the images and the used the new Canon Rebel (500D or T1i in the US) to shoot a short video at 30fps. We used natural light and cut the video using Final Cut Express. A couple of trick I learned: remember to lock the exposure and use a fixed white balance (not AWB!) to keep the movie as homogeneous as possible.

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