Monday, June 11, 2012

As Winter gives way to Spring

This is a test shoot with the adorable Josie Haney we did last Winter. It was a cold, windy day at the nearby nature reserve. I wanted to experiment with colors and distressed textures, taking away the focus from the model (sorry Josie!) or the product. Why? It's an approach often used in commercials, especially splash pages on web sites,  to set the mood of the viewer. Remember, you never sell things, you sell solutions to people problems, or needs.  Let them feel good first! Lighting scheme is easy, just minimal fill with sunlight in the background, exposed to blur the sky. Warm tones reminding of the old West and daguerreotypes.

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